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On outlines golf product expansion in plan for growth through 2029
23 Sept 2026
Swiss sportswear brand On has outlined plans to support its growth through 2029 by launching dedicated product lines in golf, according to The Business of Fashion.
The report said the premium athletic brand is targeting high-teens growth over the period and is planning new products in sports including golf. It also said the company is preparing an entry into football supported by Kylian Mbappé ahead of its investor day on Tuesday.
For readers following On golf shoes apparel, the latest move signals a clearer commitment by the brand to build a presence in the category rather than treating golf as an isolated release line.
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